Toys & Activity Etta Loves | Etta Loves Sensory Playmat (Reversible)

This Organic Cotton Playmat Provides Stimulation For Tummy Time And Playtime. It Features A Reversible Dalmatian Print (For Newborn-4 Months) And Leopard Print (5+ Months) In Soft Organic Cotton With A Comfy Padded Fill.

The Playmat Is Designed To Support Baby’S Visual And Cognitive Development Throughout Their First Year. The Pattern Also Encourages Baby To Use Their Back, Neck And Shoulder Muscles (Helping Them Prepare For Rolling And Crawling) As They Push Up To See More Of The Print.

It Comes In A Beautiful Gift Box With A Band To Hold The Mat Together When Rolled Up—Great For Home And Away.

More About Etta Loves: They Make Sensory Play Easy, Versatile And Most Of All, Enjoyable For Everyone. A Science-Based Brand, They Transform Baby Essentials Into Sensory Pieces By Designing Precise Patterns, Scales And Colors That Support Babies’ Visual And Cognitive Development.

Every Product Uses The Scientific Knowledge Of What Babies Can See, But Also What They Enjoy Looking At As Their Vision Develops. By Inputting A Range Of Scales Based On Average Visual Ability, Alongside Shape And Pattern Preference Month By Month, They Create Age-Appropriate Sensory Stimulation That Looks Different To Babies Week By Week.